Ideology

Ideology

What is Ideology?
Ideology is a set of beliefs or ideas and can vary with culture and lifestyle.

Our Genre
As our genre is a Psychological horror, the ideology will affect visual interpretation and representation to the audience. E.g. with a western film the audience can predict the types of font

As for the Rock genre, the theme is about being rebellious and not caring about anything 'going against the rules'
With our Psychological horror it can determine the set of conventions we would use e.g. Eerie Music, or even juxtaposing music (Happy music with a scary scene) this is known as Contrapuntal Sound- this is sound that doesn’t match the action that is on screen.

Setting
The setting in a Psychological horror is normally big house or forest/ woodland areas or even eerier settings such as hospitals. This is the idea of the psychological horror, to manipulate your mind that these places you are familiar with are dangerous.

Mise - en - Scene
Mise en scene is everything you can see in the shot( a French term for put in place ) so for example this could be the props used. The weapons tend not to be physical weapons, but tend to be more supernatural and psychological. A lot of horror movies are becoming more obsessed with the bible and religion. Religion is a concept which seems to scare people as it is the unknown, it is subjective so people can become fantasised and gripped with this idea. Props include 'Crosses, spiritual books, symbols, a priest etc.

Characters
The characters in a psychological horror tend not to be obvious and sometimes the audience find it hard to familiarise with the characters until around half way through the film e.g. in orphan, Ester the adopted child seems so lovely and settles into the family well, however she is the one who possess and tries to kill the family. In our case, Mr Swain the 'Friendly clown' with the blue balloon is our killer.

Psychological horrors act on the brain and act on many phobias and fears universally, so generally appeal to a mass audience which we are targeting.

Audience Pleasures
Audience pleasures are the pleasures the audience gain from consuming the text.
Some audience pleasures include;
*Identification with characters or situations that occur
*Identification with themes, e.g. work, family, relationships, getting on in life
*Familiarity of characters

These theories fit with my film trailer
The Hypodermic Needle Theory
The Hypodermic needle theory suggested by its name acts as injection which includes attitudes, beliefs which automatically injects into the audience so they are influenced by this. It is a model of communications and also known as the 'magic bullet' perspective. It dated from the 1930S when the influence of behaviourism was around. Audiences passively receive information from a media text and have no choice to challenge this idea.
It is relatable to my trailer and influencing my target audience as my audience could get ideas from the idea of the child being kidnapped by the clown. 
 It popular when considering violence in films. Films such as 'The Exorcist' (1973) and 'A Clockwork Orange' (1971) have been banned in the past - partly due to the belief that the audience may be influenced by these ideas and go on to commit them in reality.
Recently the horror film A Human Centipede has been banned in many countries as the industry's fear that people may get so fantasized they might go on to recreate these scenarios.


Uses and Gratifications theory
This theory is one of the most popular at explaining mass communication. This is one of the most important audience pleasures because it argues that what people use with the media rather than what it does to someone. So it is completely opposite to the Hypodermic Needle Theory. It argues that individuals take an active role in embracing the media. For example, when we come across a media text we are expecting to get some sort of gratification from it; people chose a text which satisfies them.
There are four types of gratification
Identity - e.g. when watching a tv show we try to identify with the characters and may chose to model our behaviour on these characters
Entertainment - as a source of enjoyment
Integration and social interaction - we can almost form an attachment to a character relating to their feelings/lifestyles etc. TV helps us to empathise and sympathise with the lives of others.
Information - we want to find out about the world and society and the media allows us to do that e.g. by watching documentaries.

I think entertainment apply to my trailer the most as it is thrilling and people want the adrenaline rush. Also it fits in with my target audience as the 15-24s will be likely to be entertained by this, whereas adults probably would think of it as rubbish and made up.
Moreover, I think information and integration and social interaction apply to my trailer because we learn information from the trailer e.g. the real truth of kidnapping. For social interaction and integration the audience can sympathise with the victims in the trailer e.g. The mum.