Auteur theory, theory of filmmaking in which the director is viewed as the major creative force in a motion picture.Auteur Theory suggests that a director can use the commercial apparatus of film-making in the same way that a writer uses a pen or a painter uses paint and a paintbrush. The term auteur originates from France which translates as author which means that a directors film reflects their creative vision. The Auteur theory was introduced in the 1950s by French film directors like Francois Traffaut who advocated a focus on the contribution directors made on style and form of film he quoted
"a true film auteur is someone who brings something genuinely and personal to his subject instead of producing a tasteful, accurate but lifeless rendering of original material".
Spike Jonze
Spike Jonze is an American director, producer, screenwriter and actor, whose work includes music videos, commercials, film and television. Jonze is well known also for his music video collaborations with Weezer, Beastie Boys, and Björk. He was also a co-creator and executive producer of MTV's Jackass.
Hype Williams
is an American music video and film director. A signature style used by Williams throughout the vast majority of his videos (shot mostly with cinematographer John Perez) was the Fisheye lens which distorted the camera view around the central focus.
Another "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars.
Hype Williams Nicki Minaj Video
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